Understanding Your Customer through Market Research

Market research is a key element of any business plan and one of the first things small business owners should consider when starting their business! Maine SBDC at CEI Business Advisor Alison Lane will be diving into what market research is, when to do it, and why a small business should prioritize it! We will explain the differences between primary and secondary market research. Finally, we will dig into how to conduct your own market research!

Funded in part through a cooperative agreement with the U.S. SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact kelsey.riordan@maine.edu