Understanding Your Customer with Market Research

In order to ensure your business is reaching the right audience, you’ll need to determine who your ideal customer is! Asking friends and family for their opinion is a good place to start but you’ll also need to do some deeper digging, but where do you start? In this webinar Maine SBDC at CEI Business Advisor Alison Lane will go over how Market Research can help set you up for success, saving you money and in some cases risk! She’ll answer questions like, what is the difference between primary and secondary market research? Do you need to do both and why? Advantages and disadvantages? And how to conduct your own market research!

Funded in part through a cooperative agreement with the U.S. SBA. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact kelsey.riordan@maine.edu